A Digital Advertising Specialist is responsible for planning, executing, and managing digital advertising campaigns to promote products, services, or brands.

• Responsible for planning, executing, and optimizing digital advertising campaigns to drive traffic, conversions, and revenue.
• Deep understanding of social media advertising platforms, such as Facebook Ads, Twitter Ads, Google/YouTube Ads, and TikTok Ads.
• Conducts audience targeting, develops ad creatives, sets up tracking and testing mechanisms, and monitors campaign performance.
• Works closely with marketing and creative teams to ensure brand strategy alignment, branding consistency, and overall marketing objectives.

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• Bachelor’s degree in marketing, advertising, business, or a related field is preferred.
• In-depth understanding of digital marketing concepts, strategies and tactics, including PPC (Pay-Per-Click) advertising, SEO (Search Engine Optimization), SEM (Search Engine Marketing), social media advertising, email marketing, content marketing, and display advertising.
• Expertise in using digital advertising platforms like Google Ads, Facebook Ads, LinkedIn Ads, Twitter Ads, and others depending on the target audience.
• Proficiency in using analytics tool such as Google Analytics, Adobe Analytics, or others to track and measure campaign performance. Interpret data to make data-driven decisions and optimizations.
• The ability to create compelling ad copy, visuals, and ad campaigns that resonate with the target audience and align with the brand’s messaging.
• Awareness of advertising regulations and best practices, especially in crypto industry, when strict guidelines often apply.
• Strong written and verbal communication skills are essential for working with cross-function teams and stakeholders.
• Ability to manage multiple campaigns simultaneously, set priorities, and meet deadlines.
• Relevant certifications like Google Ads Certification, Facebook Blueprint Certification, or others.
• The digital advertising landscape is constantly evolving. Being adaptable and willing to learn new tools and strategies is crucial.
• The ability to identify issues in campaigns and come up with creative solutions to improve results.
• Stay up-to-date with industry trends, algorithm changes, and new advertising technologies to remain competitive in the field.